Cold Therapy

Cold therapy is not a new invention. Whether you take a cold shower or bathe in ice cold water, the effect is the same. Influencers and professional athletes do it. You can too. 

It's been trending on social media since the breakout of covid in 2020. Then the influencers and enthusiasts worldwide rapidly gained viewers and followers by exposing themselves to the cold, for all the world to see. There's a reason why this became such a social media success. It works. It´s no false marketing.

Regular cold water exposure helps your body to 

• regulate the ratio between white (bad) and brown (good) fat

• aid muscle recovery

• improve your quality of sleep

• boost your immune system

• find your focus

The cold triggers your body's innate flight or fight response, which is designed to keep us alive and healthy.

The brain is telling us that the cold is bad. And in too big portions, or for some individuals, it can be. But when you expose a “healthy” body to the cold in a controlled manner, it can be the health boost you so badly seek. 

If you are fundamentally healthy you can practice the WHM method. 

If you are dealing with a serious medical or psychological condition, we advise counseling a healthcare professional before attempting any of the WHM techniques.We advise against practicing the WHM if you are dealing with any of the following:

• Coronary heart disease (e.g. Angina Pectoris; Stable Angina)

• Cold urticaria

• Epilepsy

• Kidney failure

• Raynaud’s Syndrome (Type II)

• High blood pressure (in case of prescription medication)

• A history of serious health issues like heart failure or stroke

• Shortly after an operation

If you suffer from migraines, we urge you to be cautious about taking ice baths.